Seven Reasons Why Blogging Is Important for Your eCommerce Brand

Content Marketing 5 min read, March 20, 2020

There is no denying the fact that today is the heyday of the Internet. When used to its fullest potential, it can help anyone and anything thrive in a competitive industry like eCommerce. You’re probably wondering, though, why eCommerce is being singled out. Well, all over the world, eCommerce has become one of the biggest platforms where people from every age do their shopping. And mind you, its growth happened and is happening at an unprecedented rate.

Photographer: Kaitlyn Baker | Source: Unsplash

If you own an eCommerce business, you will surely want to know how you can make people aware that your business exists. On the other hand, if you already have a steady stream of customers, you will want to know how to keep them and attract even more potential customers all while sustaining the business’ growth.

There is actually one thing that can help your eCommerce brand. It’s not even a secret since many entrepreneurs are already using this time-tested strategy – blogging.

Why Is Blogging Crucial for an eCommerce Business?

Blogging for eCommerce brands is an easy way to promote a business, and not only that; it’s also cost-effective. It’s a tremendous way to generate traffic to your eCommerce site, as well as leads. There are downloadable tools and software you can use to start a blog or you can make use of the blog provision of the eCommerce platform you’re using. Those will help you start a blog from scratch without the need to hire someone to develop, design, and maintain it for you.

There are seven foolproof reasons why blogging is crucial in building your eCommerce brand. These are:

man typing on laptop
Photographer: Alejandro Escamilla | Source: Unsplash

1. It increases brand awareness.

Perhaps one of the hardest challenges a startup business faces is raising brand awareness. You can’t expect people to know about your business from the get-go. You need to get started with raising awareness for your business even while it’s still in the planning stages so that once it’s finally up and running, the initial influx of customers will commence. You can do that by starting a blog and posting content relevant to your chosen niche. The blog will give you the online visibility you need and build anticipation for your business even before you start it.

2. It builds building trust with customers.

Having an authoritative blog can earn you the respect of current and future customers. Once you have an established reputation, you will start building trust with them. Trust is crucial, as this will drive customers to your eCommerce business. Even unexpected visitors to your site can be converted into customers after they’ve learned to trust you through your quality content.

3. It cements the online visibility of the business and prepares it for search engine optimization (SEO).

Feeding your blog with SEO-rich content will do wonders for your search engine ranking. Having a blog with useful insights about the industry will open the avenue for communication with your customers, and once you’ve engaged them, your site’s online visibility will be cemented. When blogging for eCommerce brands, you need to make sure you abide by Google’s standards when optimizing it for search engines. You can do that by using relevant keywords, backlinks with relevant anchor texts, and writing high-quality content. A particular write-up says that lead conversion from search engine optimized blog content is at 14.6% while leads converted through outbound links are at 1.7%. As an eCommerce business owner, you’ll want to capitalize on that.

4. A blog can set your business up as an industry expert.

Creating content for your blog that addresses your target audience’s concerns and questions will make them want to visit the blog again and again. Content that educates customers about your products and services will make them want to purchase your product because you gave them enough information to understand it. You can write tips and tricks, how-tos, case studies, infographics, FAQs, and more as such content will build your reputation as an expert in you niche.

5. It is a cost-effective way to increase your eCommerce site’s ranking and sales.

It was mentioned earlier that, if fully optimized for search engines, your blog’s content can help rank your website at the top. Being at the top of search engine results will make people more aware of your business, which, in turn, can translate to increased sales. According to one research, 61% of online shoppers from the U.S. buy stuff based on recommendations they read from blogs. That statistic should be enough to convince you why blogging for eCommerce brands is advised.

6. A blog can increase a customer’s lifetime value.

Having a blog is one of the first steps towards building brand loyalty, which is tantamount to customer lifetime value (CLV). CLV is vital in letting you know how well your business is impacting your customers, how well they enjoy the products or services you offer, what you’re doing right, and which areas you can further improve. As the value increases, it tells you that you’ve found customers for keeps, people who will continuously boost your business for as long as it exists.

7. A blog is a good start for social media content.

Blogging for eCommerce brands is a good way to penetrate social media. Imagine what can happen if regular readers of your blog share its content on Facebook, Instagram, Pinterest, LinkedIn, and other social media networks. That will not only establish your online reputation but it will also generate more traffic for your site. More traffic, on the other hand, can mean increased sales. Social media is also one of the easiest ways to promote your blog free of charge.

Blogging should be in your list of priorities for your business if you want to succeed. Sources say it businesses that have blogs get 126% more leads than businesses that don’t. Nevertheless, blogging can be time consuming. If you’re an entrepreneur with a busy schedule, blogging can take a backseat, and that’s something you want to avoid especially if you want to capitalize on building a long-term brand. If you don’t have time to take care of your blog’s content, leave it us at Everscript.

Our business provides businesses and brands with content that’s SEO-optimized and published to your favorite marketing channels every week by top content writers. Our pool of writers is composed of experts in various industries and have extensive writing experience and knowledge. You can try our 30-day free trial we offer so your business can take full-advantage of our dedicated content marketers who create article topics based on your business.

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