written by
Ella Foster

How To Utilize Social Media and Blogging to Grow Your Business

How-To Guides 6 min read, March 20, 2020

A lot of people dream of having a sustainable business that earns them money in their sleep. While working a nine-to-five is the choice of most, having your own business frees you from work-related pressures and the need to request vacation. Nevertheless, many famous entrepreneurs attest to the fact that you cannot sustain a business fully without having a clear and concise business strategy with ideas to test on how to market your business properly each step of the way.

With this said, it’s clear that you need to have an action plan before you plunge into the business of your dreams. Unless somebody knows about the products or services you’re selling, you will never rake in an income. Many entrepreneurs fail simply because they're afraid to tell people about their business resulting in customers not even knowing that their business exists. This is where advertising and marketing come into play.

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Photographer: Kon Karampelas | Source: Unsplash

So now, the question is how can you advertise your business without spending too much in the early stages being that there's a good chance you're bootstrapping this thing? The answer is simple – capitalize on the power of the Internet. Most know the Internet is currently the most potent form of media to ever exist. People of all ages and backgrounds rely heavily on the Internet for most of their needs. You can promote your business online and reach thousands of people, without spending millions of dollars, through social networking websites and blogs. Twitter, Facebook, Instagram, and Pinterest are just some of the more popular social networks that have lured millions of Internet users. In fact, according to a recent study, around 3.2 billion users around the world have social media accounts, and these people spend roughly 2.5 hours every day on scouring these sites.

One of the best ways to start building your own network of leads is by integrating a blog into the above-mentioned social networking sites. Most blogging platforms these days allow users to connect their blogs to social networks, and advertise them directly to their target customers via paid targetting. This is a great way to provide value to your audience as well as promote your new founded brand or business. At the same time, your blog readers can start sharing your blog posts on their personal social media accounts; thus, you gain more leverage and more exposure. This is why when it comes to blogging, it’s important to start a business blog that captivates the attention of your target audience and makes them want to share your work with others.

Successful Strategies when Blogging for Business

Blogging is very important in your business. Your company accessibility is at the fingertips of your fellow associates with the same field of interest. Through blogging, you will have followers to share your thoughts, ideas online to interact and learn from each other. Sharing thoughts in public and engaging in online discussions help people around the world. This has a positive result in your business that will increase business deals rapidly. Therefore, blogging is a valuable networking tool particularly when you are effectively using blogging for business strategies. Combine that with effective social media promotion and you’ll be off the charts in no time.

What Should You Blog About?

Your first step is to identify your target audience. Think of what kind of information that is important to them. You can use tools like ahrefs and SEMrush to research content that is being sought out by your target demographic and create content that resembles what your audience is already searching for. The important part of this strategy is to try to create content that is better than what your competitors are making. So for example, if one of the highest shared blog articles on Facebook in your niche happens to be "10 Reasons Why Email Marketing Is Important For Your Business" create an article similar but better by titling it something like "13 Reasons Why Email Marketing Is Important For Your Business". That way you know your audience is interested in this type of content, you're just creating a better form of it.

The most important thing when it comes to blogging is to commit to being consistent. Blog regularly and your content will get better over time and always share or advertise your posts on social media channels to reach more potential customers while providing value.

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Photographer: Domenico Loia | Source: Unsplash

The Right and Wrong Way to Blog

Here are some examples of the right and wrong approach to blogging.

Right: Talk about a topic that interest your target audience. If you are in the business of finance, directly discuss finance related ideas. Like for example; managing your personal money, how to manage credit and balance your bank account.

Wrong: Never brag about your success in your field of business. Instead, share your thoughts and a bit of your trade secret to your followers that will encourage them to succeed the same as you did. It is like a ripple effect. Speak to them; that is what a blog is for.

Finding Your Blog's Voice

Now that you know how to blog and are convinced your next step is to find your blog's voice. The simple method in achieving this step is to identify how you want your customers to identify your brand. Some of the tips below will help you achieve this:

1. Authenticity

Be original. Never go through the motions because people sense it. Have a “voice” of your own that will be identified by your readers that it is your style and signature.

2. Transparency

This is the best way to establish your voice. Some people fake it, till they make it. But talk with a heart like a human. Show your feelings and point of view. Just speak!

3. Immersion

Get inside your readers' minds. Be in the shoes of your readers whether your audience is online or in public. Always think about who your audience is and what they want to hear.

4. Suggest Feedback

Ask your audience for suggestions on areas to help grow their business? What do they want to read? What do they want to know about? Ask for feedback on what you write. It will keep you in the loop with them and provide you with fresh insight on your end.

5. Sensitivity

Avoid offensive statement. Never write extreme content to the point of offending people, unless you are sure that your audience is seeking that type of content. There is a big downside to this kind of content and you don't want to be on the wrong side of it.

6. Enjoy and be Passionate

Never lose interest. Always be enthusiastic. It will show on your blog because it has been a chore to you. Let your voice be heard by making your writing fun and easy to stick to it.

Through blogging and social media networking, you will be able to generate interest in your business in no time. Furthermore, you would be able to pique people’s interest concerning your products or services; thus, it becomes so much easier for you to convert this interest into sales.

About our company

If you're looking for help on growing or maintaining your blog, our content creation service can be a vital asset to your content marketing strategy. We help businesses in different industries fulfill content in their pipeline with highly reputable writers. To get started, feel free to check out our website or reach out to us directly at hello@everscript.co.

We understand blogging can be a chore for most, but it is something we are passionate about and even more so, we're passionate about seeing your business succeed!

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