These days, it’s hard to imagine businesses not having corresponding websites that potential and existing clients can visit and peruse every now and then. In fact, a website can be an ingredient for a business’ success. It doesn’t matter what size your business is or if you’ve barely started with a small business. Having a website can be good for you, as it will pave the way for better interaction with clients and targeted leads. However, there’s more to it than just setting up a website. You can’t settle for a static website. A static website is one that contains fixed content, displaying the same information to visitors every single day. Such a website will not attract readers and leads, and neither will it attract search engines. For a website to be attractive to your targeted audience and for search engines to give it their nod of approval, it has to be dynamic or constantly fed with new content.
How do you go about that? It’s quite simple, actually. Have a professionally-managed blog. Talk to a successful entrepreneur that you personally know, and he’ll tell you that blogging has worked to his advantage as a business owner. How so? Well, your blog is the best platform for you to showcase your expertise of the industry and share information that your readers will find useful. A blog that is regularly updated with quality content will drive consistent targeted leads to your website. In turn, these leads can become potential clients who will help bring in income for your business. It’s a win-win.
Here’s the thing, though; people will not get wind of your blog unless you do some things to actually make them aware of it. This is where search engine optimization (SEO) comes in. If you search-engine optimize your blog, you’ll be driving targeted leads to your website in no time. Take note that we’re here talking about not just generic leads but targeted leads, meaning potential sales contacts whose interests are on the products or services you’re offering.
So how do you search-engine optimize your blog so as to drive consistent targeted leads to your website? Here are a few tips:
Make sure to use one to two long-tail keywords that exactly match what readers search for.
Some make the mistake of stuffing their blog posts with several keywords with the assumption that their blog post will turn out in search results when people start typing in search terms, say in Google or Bing. The truth is keyword stuffing will hurt your SEO efforts. What’s more, people don’t like it if they see more than one variation of the keyword splattered all over the blog post. Such practice diminishes good reader experience, which is actually a crucial factor search engines use in ranking a website.
Long-tail keywords, when used in a well-composed blog post, will not look forced or unnatural. Instead, they will flow seamlessly into the post seeing as how they are meant to answer your readers’ question/s. Imagine how a website visitor who typed in a string of long-tail terms in a search engine will feel when he reads your content and realizes it’s the exact answer to his query! There’s a good chance he’ll want to find out more; thus, you’re most likely to get a conversion.
Use those long-tail keywords appropriately.
There are different parts of your content where you can utilize long-tail keywords, not just the post body itself or the headers (sub-headings throughout the content). One of the keywords should be in the title (title tag) of your post since this will be a determining factor for search engines and readers as to the relevancy of the content. Long-tail keywords used in the title automatically get included in the URL. The URL is one of the first things search engines look at when they crawl your page, and when they see the keywords there, then they’ll have an idea that you’re doing the right thing. Finally, your keywords must appear in the meta description. Have you noticed how, when you pull up search engine results, there are short sentences underneath each result? Those snippets are called meta description, and the long-tail keywords showing there will be a plus factor for your page.
Make sure to optimize the alt-text of your images.
As sophisticated as they work, search engines are incapable of “seeing” images visually unlike us humans. Hence, the images in your blog post must come with appropriate “alt-texts” that show search engines what the images in your blog post are all about. Never downplay the importance of images in posts because such images will ultimately rank in Google Images results. That will equate to additional means for targeted leads to reach your website.
Use inbound and outbound links whenever possible.
Did you notice hyperlinks within this article? Those are called outbound or external links, and they direct users to other websites across the Internet with the intent to point people to other resources or verify facts. Using outbound links is a good way to improve your blog’s authority and ranking. No, they will not take away visitors from your site. Instead, they will give search engines a glimpse of your content and form a network of sorts with other websites. You can also link internally to your old posts. These are called inbound links, and they’re a good way of keeping visitors on your site. Moreover, when you link internally, you’re practically “resurfacing” those old posts and flaunting their relevancy and authority to search engines.
If you think you don’t have it in you to search-engine optimize your blog, don’t worry. You can always ask for the help of professionals like Everscript to provide your business with weekly search engine optimized content that’s sure to drive consistent targeted leads to your website. We have talented writers who have vast content writing experience and know-how, and they can deliver quality content that’s exactly what your audience is looking for. Learn more about their services by visiting their website.