For a business to succeed, it needs to be promoted the right way. It takes a lot of effort to do so, but with the right tools, it can be done. Business promotion is no rocket science, so it shouldn’t be difficult for you to think of strategies to promote your business. It’s even easier if you have an online business since one of the foremost strategies to promote a business is within your reach. What do we mean?
In business, promotion is any type of communication you will use to make your target audience aware of your business. It is your means to convince them why they should buy your products or services. Through well-thought-out promotion, you can pique potential clients’ interest, rake in sales, and create loyalty to your brand. That being said, if you have an online business, taking advantage of the Internet will be easy and obviously useful. You can utilize content marketing to impel customer action that will be profitable for your business.
Content marketing is a crucial strategy for any online business, more so if the content is search engine optimized. The online industry is cutthroat, and one wrongly-implemented strategy can mean “goodbye” for your business. Potential buyers these days are constantly glued to their gadgets (laptops, tablets, and smartphones), and they use these gadgets when looking up specific products or services that they want to avail of or purchase. Hence, it’s crucial to understand your target audience and not the other way around. Everything about your brand, from the product or service itself to your marketing strategy, needs to revolve around your target audience. By getting a better grip of your target audience, you’ll be able to tailor-fit the content of your website to suit their needs.
If you have optimized your content for search engines, then you can be sure that your website will be there at the top of search engine results. That’s what you want to achieve if you’re wishing to boost web traffic and sales significantly.
On a side note, some people make the mistake of confusing article and content marketing, but the two are entirely two different types of marketing. Article marketing refers to the submission of articles with links pointing back to your website to directory websites for the sole purpose of increasing the popularity of your website. On the other hand, content marketing refers to the creation and sharing of online content, be it in the form of social media posts, videos, infographics, and especially articles or blog posts. Nevertheless, like what was mentioned earlier, the content has to be optimized specifically for search engines.
At this point, you’re probably saying, “Okay, I now get what content marketing is. However, how does it relate to search engine optimization (SEO)?”
First off, content marketing and SEO are two separate entities; thus, they can be taken separately. However, they are like peanut butter and jelly – you can have one without the other, that’s true, but together, it's much better. In a similar manner, content marketing is best done with SEO. They are good separately, but together, they are outstandingly cohesive, which can bode amazing things for your online business. How?
It was discussed earlier that content marketing means creating and sharing online content in a variety of forms. Now, having content doesn’t necessarily mean that the content will automatically appear on the first page of search results. This is where SEO comes in. Search engine optimization is a more technical approach to getting your business out there. It involves the use of keywords that have been well-researched, and these keywords are what potential clients normally use to search for products and services online.
For example, let’s say that you have an eCommerce business, and you want to promote it through a blog post. The problem is you’re not a writer. Hence, you start searching the Internet for a service that offers content creation. You type in the keywords “content creation service” in the address bar of your browser, and upon hitting enter, thousands of results come up pointing you to several businesses that create quality online content like our service, Everscript, for instance. This company will then provide you the high-quality content you need for your blog, content that will not blatantly sell your services but arouse readers’ (potential clients) interest regarding the business you’re offering.
In the example, Google (or whatever search engine you use) was able to pull out results when you searched for “content creation service” because of SEO. The high-quality content, which has been optimized with the right keywords for search purposes, was among the thousands of results Google was able to pull up when it crawled the Internet for websites containing those relevant keywords. Do you see now how SEO and content marketing work together?
Potential clients who scour the Internet for content related to their searches will not have an inkling that your business exists unless it comes up in the search results. And unless the content is integrated with the right keywords for SEO purposes, it will not come up in the search results. No matter how well-written the content, it will not go anywhere unless people who perform keyword searches find it. You need SEO because you need to optimize or make the most effective use of keywords in order for the content to be found by these people.
Simply put, your content marketing efforts will fail without SEO, and without SEO, your content marketing efforts will be for naught.
By now, you already have a better understanding of the interrelationship of SEO and content marketing. Content marketing and SEO can put your business out there and give it the promotion it needs so that people become aware of it. What though if you’ll rather spend time managing the business than dipping your hands in the technical aspects of SEO and content marketing? Perhaps, you’re not that well-versed as a writer but your business acumen is out of this world.
Well, if that’s the case, then you can hire a firm to take care of your SEO and content marketing needs. We already made mention of Everscript earlier. We can provide you with weekly search-engine optimized content handcrafted by professional writers who have proven content writing experience and knowledge. You can learn more about our service by visiting our website.